Events & Resources
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →Topics
See All Topics →Latest Articles
Explore our Research →Shoppers hate paying for return shipping more than any other part of the process
Article |
Mar 6, 2026
Doctors expect longer visits as parents seek clarity about pediatric vaccine guidelines
Article |
Mar 6, 2026
Lowe’s reaches out to Gen Alpha with new rewards program for kids
Article |
Mar 6, 2026
Meta faces critical questions as AI spending and regulatory scrutiny intensify
Article |
Mar 6, 2026
J&J launches direct-to-consumer prescription drug site with lower cash prices
Article |
Mar 6, 2026
The health and fitness industry’s future is subscription-first, not hardware-led
Article |
Mar 6, 2026
Scam exposure on social platforms threatens brands
Article |
Mar 6, 2026
Email is consumers’ top marketing channel, but inbox fatigue threatens ROI
Article |
Mar 6, 2026
How payment providers should react to OpenAI’s Instant Checkout walkback
Article |
Mar 6, 2026
Capital One joins finance industry layoff trend, sheds 1,100 Discover workers
Article |
Mar 6, 2026
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Tech Trends to Watch in 2025
5 AI and Design Advances Reshaping How Consumers Engage
Top Trends to Watch in 2025
Need-to-Know Trends Across 12 Industries and 6 Regions
more
Download
Table of Contents
Agentic AI will further spur AI adoption while adding to risks
Big Tech will make high-stakes bets on ambient intelligence
Smart glasses emerge as the gateway to mass-market spatial computing
Ad-supported genAI search will beat subscription models, benefiting Google
Digital twins evolve to enable hyper-personalized advertising
EMARKETER Interviews
Sources
Media Gallery
About This Report
AI will become deeply woven into daily life in 2025. Autonomous agents, smart devices, AR glasses, search engines, and digital twins are making AI an ambient presence in how we work, shop, browse, and interact with the world.
Table of Contents
Agentic AI will further spur AI adoption while adding to risks
Big Tech will make high-stakes bets on ambient intelligence
Smart glasses emerge as the gateway to mass-market spatial computing
Ad-supported genAI search will beat subscription models, benefiting Google
Digital twins evolve to enable hyper-personalized advertising
EMARKETER Interviews
Sources
Media Gallery
As AI agents become more sophisticated and as digital twins evolve beyond industrial applications, marketers must adapt their approaches to leverage these emerging technologies effectively.
authors
Jacob Bourne
Contributors
- Donte Gibson
- Senior Charts Editor
- Chris Keating
- Director, Research
- Madan Kumar
- Copy Editor
- Wendy Malloy
- Director, Reports Editor
- Evelyn Mitchell-Wolf
- Carina Perkins
- Senior Analyst
- Matt Torpey
- Senior Chart Editor
- Yoram Wurmser
- Principal Analyst
Already have a subscription?Sign In
Access All Charts and Data
Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry
Unlock Unlimited Insights with PRO+
Contact Us →
Worldwide HQ
One Liberty Plaza9th FloorNew York, NY 100061-800-405-0844
Sales Inquiries
1-800-405-0844sales@emarketer.com
* Copyright © 2026
EMARKETER Inc. All Rights Reserved.